5 Tools for Working with Another Agency
When we’re working with other agencies, we all have to be better. We need to stop beating each other up, blaming each other, and competing with each other.
Jamar’s Book Recommendations
See which books made Jamar the marketer he is today.
The High Cost of Your Money Your Life Content
Sometimes a generalist can produce helpful content. Sometimes you need to have an expert help produce that content, especially if they’re “Your Money, Your Life” (YMYL) topics.
CBD Paid Media Slideshare
We created a slidedeck full of our high-level strategies for running CBD paid media ads your business.
Topic Research Slidedeck
We worked with our friend Darren Johnson to create this slide deck on content topic research, using some of our favorite sources.
Scannable Content Slidedeck
Our COO Jamar Ramos made a prezzi on how to create scannable content. Take a look.
What is a Brand Ambassador? 5 things to know
Brand Ambassadors are highly influential and usually free. They usually only have good things to say. If they admit you’re not perfect, that’s a good thing. Make sure you set up a way to measure results. Finding micro-influencers is hard.
Inside influencer marketings black market
So a young 17 year old girl just found out her pictures, name, and bio were all stolen to create a new (fake) account. She discovered that this account was retweeting pornographic images, followed and retweeted accounts using Arabic, and tweeted about cryptocurrency and real estate…!
Case Study: Macro vs. Micro Influencers
Micro-influencers have smaller followings than macro-influencers (think 10,000 to 90,000 followers as opposed to hundreds of thousands). Micro influencers are often real people, not pop stars or reality television sensations. Micro Influencers will drive 3-5x more sales. Macro-influencers will drive significantly more impressions.
