How do I choose an email marketing platform?

You can’t just send the emails from your Gmail account, or from your company handle. In order to stay compliant, you need an email marketing platform. These are some of the ones we’ve used in the past.


If you’re just starting out with email marketing, we suggest you use Mailchimp. They’re constantly adding new features to their platform, connect to your social media accounts, and offer amazing customizable templates and subscription forms. Best of all, they have a free subscription tier so you can get started with a small list.

Constant Contact

Constant Contact, as its name implies, is fantastic when it comes to deliverability rate. Other than that, it’s pretty basic. Many companies use it, but there are better options that are not as expensive.


Whew, ActiveCampaign is CLEAN! They have amazing automations, so you can set up autoresponders to help with onboarding emails and the like. The features can be a bit complex, so we recommend this when you’re ready to upgrade your email marketing platform.