How do I create segmented lists?

Once you’ve collected a large number of emails, you need to segment them into smaller lists. Why? Personalization. Creating segmented lists allows you to personalize the message, the offer, and the CTA of your campaigns so they provide full value to the subscriber who opens it.

Here are some ways you could segment your list:

  • Location
    • City
    • State
    • Country
  • Buying cycle stage
    • Awareness
    • Engagement
    • Conversion
  • Industry
  • Previous engagement with your brand
  • Language
  • Job title
    • CEO
    • CMO
    • Manager
    • Associate
    • Student