What is email marketing?

Email marketing is a digital marketing strategy where your brand sends emails to a list of customers who’ve given you the address to their inbox. By utilizing email marketing, you can:

  • Enhance the relationship between your brand and your customer base
  • Build and encourage brand loyalty
  • Promote events
  • Retarget existing customers with special email-only deals
  • Promote special occasions/holidays

Because email marketing is less expensive than other channels and has a high ROI. Studies show that:

If you’ve never done email marketing before, chances are you haven’t collected a lot of emails. Hotels, SaaS companies, and E-commerce businesses will naturally collect large numbers of email addresses from their clients. Others, however, need to have ways to gather emails. How do you do this? With lead magnet content.

What is lead magnet content?

This is one of those beautifully named digital marketing tactics because it does exactly what the name implies. It’s content meant to attract leads, like:

  • ebooks
  • A cheat sheet of tips or resources
  • White papers or case studies
  • A webinar
  • Free trials or samples
  • A free quote or consultation
  • Quizzes or a self-assessment
  • A coupon
How do I create good lead magnet content?
  • Make it easily consumable: Lead magnets are only effective when the audience uses them, so if you deliver a 300-page manifesto, you won’t gain traction
  • Make it actionable: Lead magnets need to provide an actionable tool, skillset, or useful information that your audience can apply
  • Make sure it provides value: People continue to buy products and services if they work well. Your lead magnet will become successful if it’s as valuable as your products and services

Make sure it’s relevant: If you’ve done your homework about your prospects, you’ll have no trouble coming up with a lead magnet subject that solves problems