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Jack Treseler

Reflections on #Speakingout and what Women’s Wrestling taught us about sexual assault in the workplace

Reflections on #Speakingout and what Women’s Wrestling taught us about sexual assault in the workplace

People who have been sexually harassed or abused rarely even get to HR. Why? And why does it take so long for victims to speak out? I looked at all the stories. I read each one. Here are the common themes.

How fintech startups can recover from COVID-19

How fintech startups can recover from COVID-19

Let’s get started building more revenue for your business.  Let’s get started Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email If you’re a fintech startup, odds are you’ve already had conversations on budget cuts and maximizing efficiency after crazy market fluctuations. Add to that a lack of knowledge […]

How e-commerce startups can recover from COVID-19

How e-commerce startups can recover from COVID-19

Let’s get started building more revenue for your business.  Let’s get started Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email If you’re an e-commerce startup, odds are you’ve already had conversations on budget cuts and maximizing efficiency after crazy market fluctuations. Add to that a lack of knowledge […]

How SaaS companies can recover from COVID-19

How SaaS companies can recover from COVID-19

Let’s get started building more revenue for your business.  Let’s get started Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email If you’re a SaaS startup, odds are you’ve already had conversations on budget cuts and maximizing efficiency after crazy market fluctuations. Add to that a lack of knowledge […]

How to Market Medical Devices Properly

How to Market Medical Devices Properly how to market medical devices

In a modern-day hospital, there are several people involved in the decision of whether to purchase a new medical device, including nurse managers, surgeons, their support staff, and supply managers. When promoting more expensive and sophisticated equipment, it’s important for you to make your case to multiple stakeholders to persuade every involved party that the investment is worth it. Doctors, in particular, are so busy they have no time to see even additional patients, let alone talk to sales representatives. So with a market size of about $156 billion, how do you stand out? Internet marketing.

Beginners Marketing Guide for Real Estate Agents

Beginners Marketing Guide for Real Estate Agents

If you don’t know where to start, or need a little bit of help multiplying your efforts, the following guide will give you information you can use to make sure your digital marketing is strong. % of buyers found their home through the internet. If you don’t have a website, you’re losing out on these potential buyers. Not only that, but your competition is growing. It’s no longer Tammy from up the street that’s your competitor. You’re also competing against real estate selling websites like Trulia, Zillow, and Realtor.com.

An SEO Guide for CEOs – Or how to hire an SEO Specialist

An SEO Guide for CEOs – Or how to hire an SEO Specialist

Long story short, it’s a high-value channel. In fact, customers convert 14x higher when coming from SEO than any other marketing channel. For comparison, traditional strategies like print ads and direct mail have a 1.7% average conversion rate.
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. As a CEO, it’s important to make sure your organization is investing in SEO.