PPC Marketing

Peeking under the hood

The Goal

This bitcoin ATM company asked us to look into their Google Ads account to see how we could make their spend more efficient. We audited their campaigns and ads, and found some really fun stuff. 

+ 278%

Conversion Rate

-59%

Cost per Conversion

Efficiency ain't in the scripts

When combing through the campaigns, scripts were responsible for the majority of the ad management.

The Nitty gritty

By depending on scripts, there’s a significant amount of risk of cash being burned. By taking a deep look at what the scripts are doing, we were able to identify logical errors that lead to budget burn. 

Over 5000 changes were made based on the audit.

Flexibility. Hustle. Purpose.