This bitcoin ATM company asked us to look into their Google Ads account to see how we could make their spend more efficient. We audited their campaigns and ads, and found some really fun stuff.
Cost per Conversion
When combing through the campaigns, scripts were responsible for the majority of the ad management.
By depending on scripts, there’s a significant amount of risk of cash being burned. By taking a deep look at what the scripts are doing, we were able to identify logical errors that lead to budget burn.
Over 5000 changes were made based on the audit.