There are three tools that offer free service for finding links that link to your website. Using these tools is definitely the fastest way to find links. Each tool has a free and a paid version, and obviously you get way cooler stuff with the paid versions – but the free tools are still super useful for our purposes.
SEO stands for “Search Engine Optimization.” This basically means all you’ll be doing is getting your website set up so whenever someone asks Google (or Yelp, Siri, Bing, you name it) for a mechanic, your shop pops up among the top players.
SEO can be a tricky beast full of explanations like “it depends” and “well actually”. Even worse? It can be difficult to prove impact. Which makes budgeting for it even harder. What we’re going to do is break down what SEO costs and what you can expect to get depending on what you want to pay.
Rule #1: Write for customers and people, not search engines and bots. Rule #2: Know where search engines look to get good info. Rule #3: Keywords and related topics matter, but see rule #1
It’s time we had an important discussion about how to audit & improve your internal linking for better user experience.
If you don’t know where to start, or need a little bit of help multiplying your efforts, the following guide will give you information you can use to make sure your digital marketing is strong. % of buyers found their home through the internet. If you don’t have a website, you’re losing out on these potential buyers. Not only that, but your competition is growing. It’s no longer Tammy from up the street that’s your competitor. You’re also competing against real estate selling websites like Trulia, Zillow, and Realtor.com.
In a modern-day hospital, there are several people involved in the decision of whether to purchase a new medical device, including nurse managers, surgeons, their support staff, and supply managers. When promoting more expensive and sophisticated equipment, it’s important for you to make your case to multiple stakeholders to persuade every involved party that the investment is worth it. Doctors, in particular, are so busy they have no time to see even additional patients, let alone talk to sales representatives. So with a market size of about $156 billion, how do you stand out? Internet marketing.
Fundamental changes to our daily lives draw corresponding trends in media consumption that will continue to have a significant impact on digital marketing. The goal is to find the diamonds in the rough without the need to completely take a sledgehammer to your marketing efforts.
When we’re working with other agencies, we all have to be better. We need to stop beating each other up, blaming each other, and competing with each other.
See which books made Jamar the marketer he is today.
Sometimes a generalist can produce helpful content. Sometimes you need to have an expert help produce that content, especially if they’re “Your Money, Your Life” (YMYL) topics.
We created a slidedeck full of our high-level strategies for running CBD paid media ads your business.
We worked with our friend Darren Johnson to create this slide deck on content topic research, using some of our favorite sources.
Our COO Jamar Ramos made a prezzi on how to create scannable content. Take a look.
Brand Ambassadors are highly influential and usually free. They usually only have good things to say. If they admit you’re not perfect, that’s a good thing. Make sure you set up a way to measure results. Finding micro-influencers is hard.
