SaaS pricing varies, so your go-to-market strategy will be unique. Your budgets will be unique, your goals will be unique, and your growth will be unique. There are some high-level tactics you can execute no matter what you’re selling. Let’s take a look at them.
People who have been sexually harassed or abused rarely even get to HR. Why? And why does it take so long for victims to speak out? I looked at all the stories. I read each one. Here are the common themes.
It can be scary to manage paid media no matter if you have a thousand, a hundred thousand, or a million dollars of spend. No one wants to lose a single dollar of that budget. Paid media ROI, however, should be at least 2x of your spend. How do you make sure you get a 2x return on your investment? How do you make that 3x? 4x?
When you work in the hospitality industry, you care about booking guests. You want people staying in your hotel, eating at your restaurant, or both. If you’re a new property, or trying to diversify your marketing tactics, the biggest question is always, where do I start?