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CBD Marketing

Launch Your CBD Brand and grow your business

Get marketing strategies that actually work for growing cbd startups​

64%

BOOST IN IMPRESSIONS

160%

BOOST IN  REVENUE

Get marketing strategies that actually work for growing cbd startups

64 %
Boost in Traffic

Leveraging technical SEO and content development written by industry experts netted one customer 64% growth in traffic. 

160 %
Boost in revenue

Generate more revenue by targeting the right people in the right moments. Work around contsraints in the CBD industry with affiliate, SEO, LinkedIn ads, and email marketing.

CBD marketing done right.

Unique Strategies

With limited marketing channels available to you, it’s crucial you use the ones you can. Our multichannel marketing strategies take into account industry regulations, available marketing channels, and your current marketing data. We craft targeted campaigns and tactics based on your goals.

White glove treatment, inhouse support

We’ll make sure to include the highest level of customer support, transparency, and personally get to know your organization’s stakeholders. We’ve got your back.

Get custom marketing designed for CBD startups.

Get your website optimized for all search engines. Each SEO strategy covers at minimum 50k keywords and over 1 million lines of data before we even start. 

  • Keyword Research
  • Competitor Analysis
  • Voice Search Optimization
  • SEO-Friendly Content
  • Monthly and Quarterly Audits
  • Schema Development
  • Monthly Reporting

Learn more about SEO

CBD startups deal with more regulations and limitations than almost any other industry. But even with these limitations, there are still ways to leverage social ads and PPC strategies to generate revenue. 

PRO-TIP: Find where your audience is paying attention. Then get in front of them.  

What PPC Services include:

  • Personalized messaging
  • Target audience generation
  • Retargeting & look alike audience creation
  • Sales funnel optimization  

Learn more about PPC and Social Media Ads

Offset the risk inherent in PPC marketing and directly increase company revenue by using  affiliate marketing.

  • Only pay when a user becomes a customer
  • Scale as fast or as slow as you want
  • Control the messaging, narrative, and your ROI

Learn more about affiliate marketing

Work with our brand and experiences finance content specialists to create engaging descriptions that will transform visitors into dedicated customers, while capturing the heart of who you are as a brand. 

  • Topic Research
  • Brand Consultation
  • Keyword Analysis
  • SEO-Friendly Content
  • Full Content Team (Including Editors)
  • Industry Experts

Learn more about content development

Keep your audience engaged. Don’t let the hard work you’ve put in to generate sales and contacts go to waste. 

Email is the marketing channel with the least restrictions for CBD startups looking to market their products. 

Work with our email engagement specialists to develop a plan to help each visitor transform into a customer. 

  • Content calendar creation
  • Sequence creation
  • Engagement tracking
  • Sales funnel optimization
  • Landing page optimization
  • Conversion optimization 

Lean on our 25 years of marketing expertise to push your brand to the next level. Strategy sessions include: 

  • SWOT Analysis 
  • Influencer Research
  • Product Marketing
  • Social Media Marketing Strategy
  • Much More

Got questions about CBD Marketing? We got answers.

According to data from Grand View Research, “the global cannabidiol market was valued at 4.6 billion in 2018,” with CBD products accounting for 3.9 billion of that.

As high as that number is, the report also states that the severe regulations, as well as “the absence of legalization programs in several Asian and African countries” will hurt industry growth.

No, you cannot market therapeutic claims about CBD oil. The Food and Drug Administration (FDA) hasn’t approved any of the claims being made about the curative properties of cannabidiol, so you need to make sure you don’t make any promissory claims.

In 2019, the FDA issued a warning letter to Curaleaf to stop making claims that their products, “prevent, diagnose, treat, or cure serious diseases.” Until the FDA tests and approves any medical claims, you cannot make them about CBD products.

In short, yes. But CBD companies need unique, highly-targeted marketing strategies to navigate strict regulations the Food and Drug Administration (FDA) has placed on the industry. Even with the signing of the 2018 Farm Bill, there are severe restrictions on your advertising options. Most of these limit your ability to use paid social media to promote your CBD brand and products.

Check out our CBD and hemp beginner’s marketing guide to learn more.

We know how difficult it is to market your CBD products: stringent ad policies and state and local regulations limit paid advertising and growth opportunities. Nevertheless, there are some key ways to get your brand in front of customers. We built a whole CBD marketing guide to help you out. 

Don't forget accurate reporting

ROI Focused

transparent

Constantly connected

Custom Support

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