Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the pods domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /www/crunchylinksdev_531/public/wp-includes/functions.php on line 6121
NXTsoft Builds A Custom FAQ Center - Crunchy Links

nxtsoft.com

NXTsoft Builds A Custom FAQ Center

The Goal

NXTsoft is a VCISO company wanted to find a way to help their sales team close more leads and help guide people along the buying funnel. Crunchy Links worked with them to develop frequently asked questions designed to help create a knowledge center and internal RSS reader to support the sales team. 

23K +

visitors to the knowledge center

54

FAQs developed

Providing answers to real questions.

Sometimes search volume isn’t the end-all-be-all. Listening to real people is. 

Our Process

We worked closely with the sales team to understand what questions most inhibited people from purchasing services. By combining that feedback with competitive research, we found “low volume” terms designed to address real questions potential consumers had.

The Nitty gritty

We leveraged content from multiple channels including: PPC, Email, Social Media, SEO, Sales CRM, and personal stories to find useful content where no viable solution was provided either by the customer or their competitors. Although the topics selected seemed of low interest to 3rd party tools, internal data told us otherwise, which lead to higher quality traffic coming to key parts of the website dedicated to supporting the sales team.

Flexibility. Hustle. Purpose.

Find out why Customers love a little crunch.