Deep6.ai

Hunting for Profitable B2B Leads

The Goal

Deep6.ai – an AI-powered patient recruitment technology company – was in-need of a boost in B2B lead generation in both volume and quality. They had clear goals, but lacked the internal team to drive their marketing channels efficiently to hit them. The problem? They were wasting budget on small, unoptimized paid search campaigns. Crunchy Links came in and quickly improved Google Ads performance, then launched a new LinkedIn campaign for further targeted reach, and surpassed those goal markers within a quarter.

+ 4225%

Lead Volume

-41%

Cost Per Lead

How did Crunchy Links help?

It’s one thing to launch an ad campaign and cross your fingers. It’s a completely different thing to drive quality B2B leads in a highly specialized and technical field.

Our Process

First, we focused on improving their currently running campaigns, then worked on an expansion plan. We needed to stay efficient along the way. We also introduced a gated Whitepaper download as lead bait (that worked amazingly!)

The Nitty gritty

Within our first quarter, we grew to leverage multiple profitable acquisition channels in the Life Sciences & Healthcare categories. We used Google Ads, Bing Ads, and LinkedIn Ads to drive a consistent number of quality MQLs for Deep6. This involved a conversion tracking overhaul, extensive data collection, and precise audience segmentation to hit our quarterly lead volume goal and CPA target.