AFF - Harvesting Profitable Farm Loans
The Goal
American Farm Financing (AFF), operating in the competitive Ag lending space, reached out to Crunchy Links with a primary business goal: to significantly increase the volume of funded loans. This required establishing a strong, reliable digital presence capable of capturing a greater share of qualified leads and driving tangible loan applications.
26X
Lead Volume
+69
Avg Rank Position Improvement
How did Crunchy Links help?
Crunchy Links began the engagement by providing essential digital infrastructure support, assisting AFF through a major rebrand and the launch of a new website.
Our Process
Following the launch, we immediately performed a thorough technical SEO audit to ensure the website was perfectly optimized for success in search engines.
The Nitty gritty
The core strategy involved implementing a detailed keyword mapping strategy that was applied across the entire site. Finally, we developed highly targeted, specialized location pages to specifically drive higher rankings and visibility in crucial locally driven searches for farm loans. The results were transformative.