BOOST IN IMPRESSIONS
BOOST IN REVENUE
Leveraging technical SEO and content development written by industry experts netted one customer exponential growth in traffic – from zero traffic to thousands of free clicks a month.
Generate more revenue and lower cost per acquisition by targeting the right people in the right moments. Work around constraints in the Ag Lending category with SEO, Google Ads, LinkedIn ads, and email marketing.
When it comes to marketing to farms and farmers, your total addressable market is not large. A critical component of a successful marketing strategy in the ag lending and agtech space is audience targeting. We develop finely tuned campaign strategies that target your audience down to the specific counties you serve.
We believe - especially in the ag lender space - that personal connection is a vital part of the customer journey. the same applies to our team collaborating with your marketing team. We work with you as a partner, not as a vendor. We have a vested interest in making your digital marketing a success.
Get your website optimized for all search engines. Each SEO strategy covers at minimum 50k keywords and over 1 million lines of data before we even start.
Ag Lenders deal with more regulations and limitations than most industries. We’ve developed ways to reach your target customers, even without Google’s targeting exclusions.
PRO-TIP: Find farmers in-market for financing. Then get in front of them.
What PPC Services include:
Develop your expertise and authority in the Ag Lending or AdTech space. We will provide a content roadmap that will showcase your brand as a leader in your category.
Keep your audience engaged until they’re ready to convert. Don’t waste warm leads from paid ads by leaving them behind.
Email is the marketing channel with the least restrictions for Ag Lenders and AgTech’s looking to market their products.
Work with our email engagement specialists to develop a plan to help each visitor transform into a customer.
Lean on our 25+ years of marketing expertise to push your brand to the next level. Strategy sessions include:
According to reports from USDA, NASS, 2022 Census of Agriculture, the value of Agricultural Products Sold in 2022 was $543.1 billion.
As high as that number is, the report also states that 78% of all sales were generated by less than 6% of farms (those with sales of $1 million or more).
While Google Ads won’t allow you to directly target “farms” or “farmers” by occupation for financial products in Google Ads (due to privacy and YMYL category ad policies), we have other ways to target them using a combination of other tools and 1st party data you already own.
As competitive it is to rank for searches like ‘farm loans’, ‘ag loans’, or ‘farm financing’, the Ag lending sector is currently experiencing a shift in digital expectations, which creates competitive gaps – and great opportunities for more tech savvy ag lenders.
Customer Expectation: Producers, especially younger generations replacing their older counterparts, increasingly expect seamless, omni-channel digital services for loan applications and account management.
Legacy Systems: Many traditional ag lenders are still operating on older systems, resulting in slow, cumbersome digital experiences for customers.
The Opportunity: Startups or modernized ag lenders that invest in a high-quality, conversion-optimized digital journey (fast loading pages, online applications, easy mobile experience) can outperform competitors even if they spend less on the initial ad click.
Digital channels (like PPC, email) are generally much more cost-effective than more traditional channels some ag lenders tend to use (like print ads, direct mail, or radio spots). With Google Ads, you only pay when a highly qualified prospect clicks on an ad, allowing the small and mid-sized lenders to compete with the larger players, and without expending massive print run budgets that are hard to track.
