Author: Rob DeMille

Rob DeMille is Co-Founder & Owner of Crunchy Links Digital Marketing Agency in Chicago. Rob comes with over 25 years experience in digital marketing, spanning way back to the days when the Google Ads platform didn’t yet exist — and there was no Google Analytics to track website activity! My how the times have changed. Over his career, Rob honed his creative and marketing skills through his experience supporting multi-national clients through large agencies like Leo Burnett, leading a corporate marketing team that drove the digital marketing strategies of hundreds of hotels while at Hilton Worldwide, and driving millions in channel sales for large brands like Hydroflask and Herman Miller. Recently, the team at Crunchy Links has excelled in driving quality leads and transactions within the fintech and financial category, winning multiple awards each year since 2020. In addition to Fintech, Crunchy Links also specializes in B2B and B2C categories such as Medtech, eCommerce, Cyber Security, Industrial, Agro, and Travel.

How To Drive Sales With Instagram

UPDATE: I ran a cold DM test across my followers. I DM’d 100 people in one night with the same basic message. 13 responded, 3 followed the call to action (and actually became cool conversations). It’s a small test, but with 13% response rate and a 3% conversion rate the trends tend to follow our original theories […]

Facebook’s Algorithm Change: What happened and what’s next

Facebook has changed their algorithm to prioritize posts from friends and family. This means the price to spend on pushing content will increase. Micro-influencers can add a new (more cost effective) strategy to make up for lost ground.