This insurance management company was looking to scale content development and compete with larger incumbent competitors who were in every state. So Crunchy Links’ goal was to focus on building out more optimized, hyper-localized content at scale to beat out the competition.
All 50 states indexed and ranking within 30 days
Long tail, local keywords with high rankings
Machine learning allowed us to quickly scale, automate, and optimize content for insurance carriers, agents, and MGAs in every state.
We focused primarily on what content would be most useful, then figured out how to crawl, scrape, and create the content at scale.
We leveraged our FAQ generator, Python, and GPT3. First we crawled and indexed over 200 pages of content. Then we placed them in a single data layer for our FAQ Generator to do its magic. We ended up with 156 answers across 50 states (and territories).