Crunchy Links Wins Top Fintech PPC and SEO Agency at Fintech Awards 2022!

Basic Agency Redesigns Their Website and Boosts Their SEO

The Goal

Basic – a ux and product design agency – was in the middle of a complete redesign and migration of their old content. Crunchy Links was brought on to ensure no organic traffic was lost during the migration of content and designs. 

+ 26%

Organic traffic


Page errors or SEO errors

Focusing on the little things

By focusing on the little things that impact SEO rankings, Crunchy Links helped the website gain traffic, when normally a drop in traffic is a common occurrence.  

Our Process

We focused primarily on first identifying the high impact pages that drive the most traffic and conversions, ensuring they were properly optimized during the migration.

The Nitty gritty

By focusing on the data we were able to identify pages that were originally pegged to be removed from the site, and keep them to avoid a drop in traffic. 

Simultaneously, Crunchy Links focused on ensuring keyword placement, page speed, and content indexation were consistent with SEO best practices.