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Ecommerce SEO
Clothing Connection Online: Growing back to pre-pandemic heights
The Goal
A popular men’s online clothing brand saw massive revenue losses during the COVID-19 Pandemic. They wanted to recoup the losses and our strategy got them there.
+61%
Revenue
+34%
Conversion rate
+50%
Transactions
Teaching Google Why People Should Buy From Them
By creating a refreshed content strategy, ensuring indexation for pages, and leveraging schema mark-up we were able to increase their revenue beyond 2020 and pre-pandemic numbers.
The Nitty gritty
Outdated content, issues with indexation, and no schema mark-up were paralysing this brand in 2020 trends while in-market competitors continued to see growth. With our help in updating the content across site, indexing the correct pages, and applying multiple forms of structured data, we were able to boost them to numbers above what they were seeing in 2019.