Crunchy Links Wins Top Fintech PPC and SEO Agency at Fintech Awards 2022!
Coinflip.tech
Coinflip.tech drastically improves PPC performance
The Goal
Coin Flip – a bitcoin ATM company- asked us to look into their Google Ads account to see how we could make their spend more efficient. We audited their campaigns and ads, and found some really fun stuff.
+ 278%
Conversion Rate
-59%
Cost per Conversion
Efficiency ain't in the scripts
When combing through the campaigns, scripts were responsible for the majority of the ad management.
The Nitty gritty
By depending on scripts, there’s a significant amount of risk of cash being burned. By taking a deep look at what the scripts are doing, we were able to identify logical errors that lead to budget burn.
Over 5000 changes were made based on the audit.