Real Tested CBD: Launching a New CBD Authority

The Goal

Real Tested CBD is a platform that provides tested lab results of the most popular CBD products on the market, for free. came to Crunchy Links looking to launch and grow its organic presence. 

+ 720%

Traffic producing keyword rankings 

+ 344%

Organic clicks from Google search results

Using SEO in a crowded CBD industry

The CBD industry is a highly regulated market that is continuously looked at with a critical eye by search engines like Google. On top of that, it’s highly competitive. 

Our Process

When working in a highly regulated market, EAT (expert, authoritative, trustworthy) content is key to take over a market in SEO. 

The Nitty gritty

We leveraged localized search intent, product review content, and unique data Real Tested has acquired through lab testing to generate a trusted and authoritative source consumers can go to make sure they get the best CBD products. 

Doing so, while internally linking to lab results and existing, trusted medical authorities helped validate the content was creating.