Changing Google's mind from Motorhomes to Investor Portfolios

The Goal

Google mistook this AI investment company’s brand for a motorhome company. They wanted Crunchy Links to help teach Google who they were and help them dominate their branded terms on Google’s search results page.

+ 108%

Organic Clicks

+ 261%

Organic Impressions

+ 50%

Rich Snippet Presence

When Google gets it wrong

Look, Google’s really smart. But sometimes it acts like a toddler running with scissors. That’s where Schema can come in and help them learn about your brand.

The Nitty gritty

By leveraging Google Tag Manager and dynamic JSON schema markup for important pages on the site, we were able to teach Google (and their users) who this company is, and how their technology can help them personalize their investing and wealth management.

We were able to build a “neural network” of understanding between the parent company and its subsidiaries to drive clicks, impressions (and yes, conversions) to them.

By implementing schema mark-up throughout the site we were able to raise rich snippets by 145% overall, with a 50% growth in rich snippets around “hyper personal” wealth management.