When you work in the hospitality industry, you care about booking guests. You want people staying in your hotel, eating at your restaurant, or both. If you’re a new property, or trying to diversify your marketing tactics, the biggest question is always, where do I start?
Creating and executing a content strategy should be focused on 2 things:
1. Your potential website visitors
2. Where they are in the buying cycle.
Once you understand who you are writing to and what they’re trying to accomplish, creating the content becomes a little easier.
Fundamental changes to our daily lives draw corresponding trends in media consumption that will continue to have a significant impact on digital marketing. The goal is to find the diamonds in the rough without the need to completely take a sledgehammer to your marketing efforts.
In a modern-day hospital, there are several people involved in the decision of whether to purchase a new medical device, including nurse managers, surgeons, their support staff, and supply managers. When promoting more expensive and sophisticated equipment, it’s important for you to make your case to multiple stakeholders to persuade every involved party that the investment is worth it. Doctors, in particular, are so busy they have no time to see even additional patients, let alone talk to sales representatives. So with a market size of about $156 billion, how do you stand out? Internet marketing.
If you don’t know where to start, or need a little bit of help multiplying your efforts, the following guide will give you information you can use to make sure your digital marketing is strong. % of buyers found their home through the internet. If you don’t have a website, you’re losing out on these potential buyers. Not only that, but your competition is growing. It’s no longer Tammy from up the street that’s your competitor. You’re also competing against real estate selling websites like Trulia, Zillow, and Realtor.com.
Google now uses user engagement metrics to determine the quality of content and webpages it’s ranking on its search results pages. Considering customers from SEO convert 14x higher than almost any other marketing channel, it’s time for SEOs and UX specialists to work closer together.
Long story short, it’s a high-value channel. In fact, customers convert 14x higher when coming from SEO than any other marketing channel. For comparison, traditional strategies like print ads and direct mail have a 1.7% average conversion rate.
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. As a CEO, it’s important to make sure your organization is investing in SEO.
There’s no gaming the system. Don’t try to add a ton of keywords and hide them with white text. Also, don’t use the same keyword a million times on your website. No user is going to like that. Remember, search engines are trying to help people, so if your website doesn’t do that, they won’t show it. It’s always best to ask “What does my searcher really need?” and provide that.
The whole goal of search engine optimization is to get people what they want. The best way to get started is to dive in. Here you’ll learn the basics of SEO, how to run an audit, and how to come up with strategies that will help you look like a superstar.