Real Talk

Honest blog posts about Marketing, SEO, and Entrepreneurship​

SaaS marketing guide

Early Stage SaaS Beginner’s Marketing Guide

SaaS pricing varies, so your go-to-market strategy will be unique. Your budgets will be unique, your goals will be unique, and your growth will be unique. There are some high-level tactics you can execute no matter what you’re selling. Let’s take a look at them.

Read More »

Email Marketing Beginner’s Guide

Remember, iteration is important when it comes to email marketing. What works for one company won’t work for another. Keep testing your subject lines, your offers, and your CTAs to help produce the highest ROI you can.

Read More »
Paid Media

Paid Media Beginner’s Guide

It can be scary to manage paid media no matter if you have a thousand, a hundred thousand, or a million dollars of spend. No one wants to lose a single dollar of that budget. Paid media ROI, however, should be at least 2x of your spend. How do you make sure you get a 2x return on your investment? How do you make that 3x? 4x?

Read More »
Hotel sign

Beginner’s Marketing Guide for Hospitality

When you work in the hospitality industry, you care about booking guests. You want people staying in your hotel, eating at your restaurant, or both. If you’re a new property, or trying to diversify your marketing tactics, the biggest question is always, where do I start?

Read More »

Beginner’s Guide to Content

Creating and executing a content strategy should be focused on 2 things:
1. Your potential website visitors
2. Where they are in the buying cycle.

Once you understand who you are writing to and what they’re trying to accomplish, creating the content becomes a little easier.

Read More »

How Fintech Startups Can Rebound from COVID-19

Fundamental changes to our daily lives draw corresponding trends in media consumption that will continue to have a significant impact on digital marketing. The goal is to find the diamonds in the rough without the need to completely take a sledgehammer to your marketing efforts.

Read More »