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Real Talk

Honest blog posts about Marketing, SEO, and Entrepreneurship​

Beginners Marketing Guide for Real Estate Agents

If you don’t know where to start, or need a little bit of help multiplying your efforts, the following guide will give you information you can use to make sure your digital marketing is strong. % of buyers found their home through the internet. If you don’t have a website, you’re losing out on these potential buyers. Not only that, but your competition is growing. It’s no longer Tammy from up the street that’s your competitor. You’re also competing against real estate selling websites like Trulia, Zillow, and Realtor.com.

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SEO Guide for Designers and UX Specialists

Google now uses user engagement metrics to determine the quality of content and webpages it’s ranking on its search results pages. Considering customers from SEO convert 14x higher than almost any other marketing channel, it’s time for SEOs and UX specialists to work closer together.

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The Ultimate Guide to SEO

There’s a ton of SEO guides out there. How about we get one that’s specific to your needs? Let’s learn all about search engine optimization, but just the stuff you need to know to get you started.

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An SEO Guide for CEOs – Or how to hire an SEO Specialist

Long story short, it’s a high-value channel. In fact, customers convert 14x higher when coming from SEO than any other marketing channel. For comparison, traditional strategies like print ads and direct mail have a 1.7% average conversion rate.
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. As a CEO, it’s important to make sure your organization is investing in SEO.

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SEO Guide for Content Writers

There’s no gaming the system. Don’t try to add a ton of keywords and hide them with white text. Also, don’t use the same keyword a million times on your website. No user is going to like that. Remember, search engines are trying to help people, so if your website doesn’t do that, they won’t show it. It’s always best to ask “What does my searcher really need?” and provide that.

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SEO Guide for Engineers

Ultimately SEO is all about getting your content in front of the user. Because there are complexities in any major code changes (such as trying to shift from client-side to server-side), it’s important to keep a creative and open mind.

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Glossary of SEO terms to be aware of

These are some terms we’ve used throughout the SEO guides that we thought could use a little bit more explaining. You’ll also hear all these terms frequently as you get started in SEO. Huge credit to Moz.com for the great definitions!


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How much does it cost to start a barbershop business?

Starting a barbershop takes a little more capital than you’d think. Experienced barbershop owners suggest a minimum capital investment of $150,000 to $200,000. But this includes school tuition, supplies, leasing a building, marketing, and staff costs. If you market yourself correctly, you can make that money back in about a year. After expenses, most barbers make between $30,000 – $70,000 a year.

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SEO Services for bars

How much does it cost to start a bar?

Starting a bar can cost way more if you’re starting from scratch. Total startup costs for a bar that rents or leases its location are estimated to be between $110,000 and $550,000, depending on the size. Already established bars for sale provide a potential owner with startup costs of as little as $25,000.

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How much does it cost to start a bakery business

Starting a bakery can be costly, from securing a lease to stocking up on high-quality ingredients. Not to mention hiring workers and buying (or leasing) commercial equipment. Bakery startup costs often range from $10,000 to $50,000.

That’s not to say you can’t make money if you do it right. The U.S. has around 6,000 retail bakeries with total annual revenue of approximately $3.8 billion, according to First Research.

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Best free tools for small business

Starting a small business can get expensive. So to help with that, we compiled a list of the best free tools (and resourcse) for small businesses to use. Everything here is either free permanently, or at least has a free trial so you can see what you like, and possibly shop around.

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