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Real Talk

Honest blog posts about Marketing, SEO, and Entrepreneurship​

Youtube Influencer

Case Study: Macro vs. Micro Influencers

Micro-influencers have smaller followings than macro-influencers (think 10,000 to 90,000 followers as opposed to hundreds of thousands). Micro influencers are often real people, not pop stars or reality television sensations. Micro Influencers will drive 3-5x more sales. Macro-influencers will drive significantly more impressions.

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Inside influencer marketings black market

So a young 17 year old girl just found out her pictures, name, and bio were all stolen to create a new (fake) account. She discovered that this account was retweeting pornographic images, followed and retweeted accounts using Arabic, and tweeted about cryptocurrency and real estate…!

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How to drive sales with Instagram

But why is it that Instagram could be the next big Business Development tool for Sales Executives to use? It also might have to do with the fact that there are 800 million members on Instagram, and 80% of them follow at least one brand, meaning they’re willing to interact with businesses in a way other platforms just don’t provide.

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What is a Brand Ambassador? 5 things to know

Brand Ambassadors are highly influential and usually free. They usually only have good things to say. If they admit you’re not perfect, that’s a good thing.
Make sure you set up a way to measure results. Finding micro-influencers is hard.

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