In this guide, you’ll find tips on what content types work best for each buying cycle stage, what content works best on some of the popular platforms, and when and how often you should post.
Tag: beginners guide
When you work in the hospitality industry, you care about booking guests. You want people staying in your hotel, eating at your restaurant, or both. If you’re a new property, or trying to diversify your marketing tactics, the biggest question is always, where do I start?
Creating and executing a content strategy should be focused on 2 things:
1. Your potential website visitors
2. Where they are in the buying cycle.
Once you understand who you are writing to and what they’re trying to accomplish, creating the content becomes a little easier.