Our COO Jamar Ramos made a prezzi on how to create scannable content. Take a look.
Tag: content marketing
We worked with our friend Darren Johnson to create this slide deck on content topic research, using some of our favorite sources.
Sometimes a generalist can produce helpful content. Sometimes you need to have an expert help produce that content, especially if they’re “Your Money, Your Life” (YMYL) topics.
Creating and executing a content strategy should be focused on 2 things:
1. Your potential website visitors
2. Where they are in the buying cycle.
Once you understand who you are writing to and what they’re trying to accomplish, creating the content becomes a little easier.