Inside influencer marketings black market
So a young 17 year old girl just found out her pictures, name, and bio were all stolen to create a new (fake) account. She discovered that this account was retweeting pornographic images, followed and retweeted accounts using Arabic, and tweeted about cryptocurrency and real estate…!
Case Study: Macro vs. Micro Influencers
Micro-influencers have smaller followings than macro-influencers (think 10,000 to 90,000 followers as opposed to hundreds of thousands). Micro influencers are often real people, not pop stars or reality television sensations. Micro Influencers will drive 3-5x more sales. Macro-influencers will drive significantly more impressions.
5 Most Important Tips for Working With Influencers
Influencers are people too, and hate spam as much as you and me! So let’s just make sure we always ask “would I like this if I was in their position?” Ultimately when you engage with an influencer, it’s a relationship you’re building.
What is a micro influencer anyway?
Micro influencers have smaller followings (think 10,000 to 90,000 followers as opposed to hundreds of thousands). Micro influencers are often real people. Some charge between $200-$300 for an ad (depending on engagement) while others may not charge anything. Micro-influencers are commonly found on youtube, instagram, and snapchat.
Best Free Tools for Small Business
Starting a small business can get expensive. So to help with that, we compiled a list of the best free tools (and resourcse) for small businesses to use. Everything here is either free permanently, or at least has a free trial so you can see what you like, and possibly shop around.
How To Drive Sales With Instagram
UPDATE: I ran a cold DM test across my followers. I DM’d 100 people in one night with the same basic message. 13 responded, 3 followed the call to action (and actually became cool conversations). It’s a small test, but with 13% response rate and a 3% conversion rate the trends tend to follow our original theories […]
