Day: March 31, 2021

Case Study: Macro vs. Micro Influencers

Case Study: Macro vs. Micro Influencers

Micro-influencers have smaller followings than macro-influencers (think 10,000 to 90,000 followers as opposed to hundreds of thousands). Micro influencers are often real people, not pop stars or reality television sensations. Micro Influencers will drive 3-5x more sales. Macro-influencers will drive significantly more impressions.