Author: Rob DeMille

Rob DeMille is Co-Founder & Owner of Crunchy Links Digital Marketing Agency in Chicago. Rob comes with over 25 years experience in digital marketing, spanning way back to the days when the Google Ads platform didn’t yet exist — and there was no Google Analytics to track website activity! My how the times have changed. Over his career, Rob honed his creative and marketing skills through his experience supporting multi-national clients through large agencies like Leo Burnett, leading a corporate marketing team that drove the digital marketing strategies of hundreds of hotels while at Hilton Worldwide, and driving millions in channel sales for large brands like Hydroflask and Herman Miller. Recently, the team at Crunchy Links has excelled in driving quality leads and transactions within the fintech and financial category, winning multiple awards each year since 2020. In addition to Fintech, Crunchy Links also specializes in B2B and B2C categories such as Medtech, eCommerce, Cyber Security, Industrial, Agro, and Travel.

Fintech Advertising: Get the Best ROI Without Breaking the Bank

If you couple affiliate marketing with look-alike audiences in your digital ad strategy, you’ll have a high performing, super targeted digital marketing campaign that’ll make money hand-over-fist. In fact, look-alike audiences can improve your ROI by up to 170%

How to Audit & Update your Website’s Internal Linking

It’s time we had an important discussion about how to audit & improve your internal linking for better user experience.

How much does SEO cost monthly?

SEO can be a tricky beast full of explanations like “it depends” and “well actually”. Even worse? It can be difficult to prove impact. Which makes budgeting for it even harder. What we’re going to do is break down what SEO costs and what you can expect to get depending on what you want to pay.

How to find backlinks to my site

There are three tools that offer free service for finding links that link to your website. Using these tools is definitely the fastest way to find links. Each tool has a free and a paid version, and obviously you get way cooler stuff with the paid versions – but the free tools are still super useful for our purposes.

Crunchy Links Wins Alignable’s Local Business Person of the Year in 2024!

The Alignable Business Person of the Year Awards are in! Because of our clients’ votes, we are proud to announce that Rob DeMille of Crunchy Links has won Alignable’s Local Business Person of the Year for 2024. We’re incredibly grateful to all our loyal customers for making us the local business person of the year in the […]

Crunchy Links Wins Top Fintech Marketing Agency 2022

The Fintech Awards are in! And after several rounds, we’re super excited to announce that Crunchy Links has won Top Fintech Marketing Agency of 2022. We’re incredibly grateful to all our fintech customers for making us the top fintech marketing agency of the year! About The Fintech Awards 2022 From Wealth and Finance: The FinTech […]

Crunchy Links featured as top PPC Agency

Well, looky-here! The Crunchy Links team was featured recently as a top PPC agency by Designrush. In all honesty, it’s amazing and humbling to be recognized for the amazing work our Paid Media team does on a daily basis for our customers. We’re also incredibly grateful to those customers for taking this crazy ride with […]

Why you Should be Using Lookalike Audiences in your Lead-Gen Strategy

Time to gird up them loins, and strap on your marketing saddles, because we’re about to get in our paid marketing bag right now. If there’s one conversation we’ve had many times, it’s CMOs talking to us about generating more leads. With the current limitations on ad targeting, it’s harder and harder to find quality […]

Stop using content like a horse pill

Content development isn’t about filling the top of your sales funnel. It’s about getting people where they need to go. Like an amazing fullback in football. Or an incredible middie in soccer.