Cbd paid media from JamarRamos

Slide 1 – CBD Paid Media High-level strategies for your business

Slide 2 – The Rundown

1. Google ad strategy
2. Paid social ad strategy
3. Email marketing strategy
4. Recap

Slide 3 – Google Ad Strategy

Slide 4 – Google ads and unapproved CBD products

• Currently, CBD is on Google’s unapproved pharmaceuticals and supplements list in their Advertising Policy
• Google removes most CBD ads in less than two weeks. They may also:
  • Flag your billing information
  • Permanently suspend your account
  • Flag your domain to prevent you from advertising CBD with a new account

Slide 5 – So what can you do?

• To combat the stringent advertising rules, and protect your account and website, focus on running top-of-funnel advertising
• The goal is driving email sign-ups, then sending transactional email drip campaigns to sell your products

Slide 6 – Google ad Do’s and Don’ts 6

Do

• Use brand-centric messaging
• Use dedicated landing page with different domain name as main website (ex. Instapage)
• Drive traffic to gain email leads

Don’t

• Mention cannabinoid, cannabidiol, CBD
• Mention full spectrum or THC
• Ads promoting specific CBD products
• Mention medical claims (ex. good for dry skin, headaches, etc)

Slide 7 – Paid Social Ad Strategy

Slide 8 – Using paid social ads

• Create an email-based lookalike audience list of your most engaged customers
• Focus on lead generation ads with educational content about CBD without mentioning by name

Slide 9 – Using paid social ads (Con’t)

• Create landing pages with educational content that touches the topic, and includes expandable related product lists below the fold
• Create a new funnel with these captured emails, & leverage transactional drip sequences to retarget visitors with CBD-specific content
  • PRO-TIP: While your LinkedIn ad can direct to pages that feature topical CBD and ingestible hemp, your Facebook ad can only feature topical products

Slide 10 – Target audiences in LinkedIn by groups and interests

• LinkedIn provides audiences in the health and wellness space who may resonate with CBD as a therapy for their patients or as part of their consultations
• Targeting these audiences with long-form editorial messaging can create a network of advocates
• You can also leverage Lead Ads to compile an email list you can market to directly through drip campaigns

Slide 11 – Build Lookalike Audiences in LinkedIn

Lookalike audiences are identified using an existing Matched Audiences segment, such as:

• Website audiences
• Video ad audiences
• Lead-gen form audiences
• Company lists
• Contact lists
• Third-party data audiences

Slide 12 – Email Marketing Strategy

Slide 13 – Use email marketing to nurture conversions

• Segment and generate personalized email messaging to drive product sales & re-engage inactive customers
• Connect signup form to email marketing webhook, or upload emails to marketing hub
• Send personalized emails to potential and current customers and drive product sales

Slide 14 – Recap

Do

• Use brand-centric messaging
• Use dedicated landing page with different domain name as main website (ex. Instapage)
• Drive traffic to gain email leads

Don’t

• Mention cannabinoid, cannabidiol, CBD
• Mention full spectrum or THC
• Ads promoting specific CBD products
• Mention medical claims (ex. good for dry skin, headaches, etc)

Slide 16 – Paid social ads

• Create an email-based lookalike audience list of your most engaged customers
• Focus on lead generation ads with educational content about CBD without mentioning by name
• Create landing pages with educational content that touches the topic, and includes expandable related product lists below the fold
• Create a new funnel with these captured emails, & leverage transactional drip sequences to retarget visitors with CBD-specific content
  • PRO-TIP: While your LinkedIn ad can direct to pages that feature topical CBD and ingestible hemp, your Facebook ad can only feature topical products

Slide 17 – Email marketing

• Segment and generate personalized email messaging to drive product sales & re-engage inactive customers
• Connect signup form to email marketing webhook, or upload emails to marketing hub
• Send personalized emails to potential and current customers and drive product sales

Slide 18 – Thanks! ANY QUESTIONS? You can find me at: Email – rob@crunchylinks