CBD Paid Media Slideshare

We created a slidedeck full of our high-level strategies for running CBD paid media ads your business.

https://www.slideshare.net/JamarRamos/cbd-paid-media

Slide 1 – CBD Paid Media High-level strategies for your business

Slide 2 – The Rundown

Slide 3 – Google Ad Strategy

Slide 4 – Google ads and unapproved CBD products

Currently, CBD is on Google’s unapproved pharmaceuticals and supplements list in their Advertising Policy
Google removes most CBD ads in less than two weeks. They may also:
- Flag your billing information
- Permanently suspend your account
- Flag your domain to prevent you from advertising CBD with a new account

Slide 5 – So what can you do?

To combat the stringent advertising rules, and protect your account and website, focus on running top-of-funnel advertising
The goal is driving email sign-ups, then sending transactional email drip campaigns to sell your products

Slide 6 – Google ad Do’s and Don’ts 6

Use brand-centric messaging
Use dedicated landing page with different domain name as main website (ex. Instapage)
Drive traffic to gain email leads

Don’t

Slide 7 – Paid Social Ad Strategy

Slide 8 – Using paid social ads

Create an email-based lookalike audience list of your most engaged customers
Focus on lead generation ads with educational content about CBD without mentioning by name

Slide 9 – Using paid social ads (Con’t)

Create landing pages with educational content that touches the topic, and includes expandable related product lists below the fold
Create a new funnel with these captured emails, & leverage transactional drip sequences to retarget visitors with CBD-specific content
- PRO-TIP: While your LinkedIn ad can direct to pages that feature topical CBD and ingestible hemp, your Facebook ad can only feature topical products

Slide 10 – Target audiences in LinkedIn by groups and interests

LinkedIn provides audiences in the health and wellness space who may resonate with CBD as a therapy for their patients or as part of their consultations
Targeting these audiences with long-form editorial messaging can create a network of advocates
You can also leverage Lead Ads to compile an email list you can market to directly through drip campaigns

Slide 11 – Build Lookalike Audiences in LinkedIn

Lookalike audiences are identified using an existing Matched Audiences segment, such as:

Slide 12 – Email Marketing Strategy

Slide 13 – Use email marketing to nurture conversions

Segment and generate personalized email messaging to drive product sales & re-engage inactive customers
Connect signup form to email marketing webhook, or upload emails to marketing hub
Send personalized emails to potential and current customers and drive product sales

Slide 14 – Recap

Use brand-centric messaging
Use dedicated landing page with different domain name as main website (ex. Instapage)
Drive traffic to gain email leads

Don’t

Slide 16 – Paid social ads

Create an email-based lookalike audience list of your most engaged customers
Focus on lead generation ads with educational content about CBD without mentioning by name
Create landing pages with educational content that touches the topic, and includes expandable related product lists below the fold
Create a new funnel with these captured emails, & leverage transactional drip sequences to retarget visitors with CBD-specific content
- PRO-TIP: While your LinkedIn ad can direct to pages that feature topical CBD and ingestible hemp, your Facebook ad can only feature topical products

Slide 17 – Email marketing

Segment and generate personalized email messaging to drive product sales & re-engage inactive customers
Connect signup form to email marketing webhook, or upload emails to marketing hub
Send personalized emails to potential and current customers and drive product sales

Slide 18 – Thanks! ANY QUESTIONS? You can find me at: Email – rob@crunchylinks