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SEO

SEO Guide for Designers and UX Specialists

Google now uses user engagement metrics to determine the quality of content and webpages it’s ranking on its search results pages. Considering customers from SEO convert 14x higher than almost any other marketing channel, it’s time for SEOs and UX specialists to work closer together.

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An SEO Guide for CEOs – Or how to hire an SEO Specialist

Long story short, it’s a high-value channel. In fact, customers convert 14x higher when coming from SEO than any other marketing channel. For comparison, traditional strategies like print ads and direct mail have a 1.7% average conversion rate.
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. As a CEO, it’s important to make sure your organization is investing in SEO.

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SEO Guide for Content Writers

There’s no gaming the system. Don’t try to add a ton of keywords and hide them with white text. Also, don’t use the same keyword a million times on your website. No user is going to like that. Remember, search engines are trying to help people, so if your website doesn’t do that, they won’t show it. It’s always best to ask “What does my searcher really need?” and provide that.

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SEO Guide for Engineers

Ultimately SEO is all about getting your content in front of the user. Because there are complexities in any major code changes (such as trying to shift from client-side to server-side), it’s important to keep a creative and open mind.

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Glossary of SEO terms to be aware of

These are some terms we’ve used throughout the SEO guides that we thought could use a little bit more explaining. You’ll also hear all these terms frequently as you get started in SEO. Huge credit to Moz.com for the great definitions!


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How to write for SEO in 2020

Rule #1: Write for customers and people, not search engines and bots.

Rule #2: Know where search engines look to get good info.

Rule #3: Keywords and related topics matter, but see rule #1

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How much does SEO cost monthly?

SEO can be a tricky beast full of explanations like “it depends” and “well actually”. Even worse? It can be difficult to prove impact. Which makes budgeting for it even harder. What we’re going to do is break down what SEO costs and what you can expect to get depending on what you want to pay.

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SEO for Mechanics

SEO stands for “Search Engine Optimization.” This basically means all you’ll be doing is getting your website set up so whenever someone asks Google (or Yelp, Siri, Bing, you name it) for a mechanic, your shop pops up among the top players.

To do that, there’s a few steps you need to take.

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How to find backlinks to my site

There are three tools that offer free service for finding links that link to your website. Using these tools is definitely the fastest way to find links. Each tool has a free and a paid version, and obviously you get way cooler stuff with the paid versions – but the free tools are still super useful for our purposes.

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