There are three tools that offer free service for finding links that link to your website. Using these tools is definitely the fastest way to find links. Each tool has a free and a paid version, and obviously you get way cooler stuff with the paid versions – but the free tools are still super useful for our purposes.
SEO stands for “Search Engine Optimization.” This basically means all you’ll be doing is getting your website set up so whenever someone asks Google (or Yelp, Siri, Bing, you name it) for a mechanic, your shop pops up among the top players.
SEO can be a tricky beast full of explanations like “it depends” and “well actually”. Even worse? It can be difficult to prove impact. Which makes budgeting for it even harder. What we’re going to do is break down what SEO costs and what you can expect to get depending on what you want to pay.
Rule #1: Write for customers and people, not search engines and bots. Rule #2: Know where search engines look to get good info. Rule #3: Keywords and related topics matter, but see rule #1
It’s time we had an important discussion about how to audit & improve your internal linking for better user experience.
