Slide 1 – Scannable Content: Turn your readers into speedreaders
Slide 2 – I’m Jamar Ramos
- Creative Writing degree from SFSU
- In-house & agency SEO/Social Media/Content marketing experience
- Chief Operations Officer of Crunchy Links
Slide 3 – The Rundown
- Jump links
Slide 4 – Importance
Slide 5 – There are HOW MANY websites?!?
- There are over 1.5 BILLION websites on the internet
- Each website hosts multiple landing pages, blogs, & other content
Slide 6 – Scannable content gives readers a treasure map
- People don’t have time to read every word
- When done well, scannable content:
- Helps readers quickly find key information within a larger piece
- Helps readers quickly identify areas of a longer piece they’ll likely read later
Slide 7 – Ingredients
Slide 8 – Titles
Slide 9 – Titles are the first things readers see
Slide 10 – Scannable titles should summarize your content
Slide 11 – Examples
Slide 12 – Listicles
X tips/ideas/things to do/ways to/steps to/best/top
Slide 13 – Question/Instruction
Slide 14 – Subtitles
Slide 15 – Why are subtitles important?
- Break up long-form content into easy-to-skim sections
- Give readers a preview of each section’s subject
Slide 16 – Why are subtitles important? (Con’t)
Add long-tail keywords into your content
Slide 17 – Wait…long-tail keywords?!?
Slide 18 – Yes, long-tail keywords!
Queries containing 3+ words
Slide 19 – Long-tail keywords have high search intent
The more specific the search term, the higher the chance of a reader taking an action
- Donuts – Just searching
- Chocolate donuts – I know what I want, just not where to get them
- Chocolate donuts near me – Ready to purchase
Slide 20 – Long-tail keywords can boost content visibility
Help your content potentially receive a Featured Snippet
Slide 21 – Long tail keywords can boost content visibility (Con’t)
Help your content potentially receive a People Also Ask feature
Slide 22 – Lists
Slide 23 – Why use lists?
- Draw attention
- Support scanning
- Truncate text use
Slide 24 – Examples
Slide 25 – Recipes
List out ingredients
Slide 26 – How-tos
List out the steps to complete a project
Slide 27 How-tos (Con’t)
Metadata includes the steps for easy scanning and increased click-through potential
Slide 28 – Jump links
Slide 29 – Why are jump links important?
Provide a quick internal link on a long-form blog post
- You can add jumps links:
- At the beginning of a piece
- After the intro
Slide 30 – Examples
Slide 31 – On-site podcasts and videos
Give time stamps for different topics/information
Slide 32 – Abstracts
Slide 33 – What is an abstract?
Describes a larger work of deep, scholarly research
There are 5 main components
Slide 34 – Component #1 Introduction
Gives background on the research topic
Studies have been conducted on strategies for teaching low-level readers and improving their reading and literacy skills (Smith, 2009; Miller, 2007)
Slide 35 – Component #2 – Research significance
Answers the question: “why conduct the research?”
However, these studies conclude that additional reading time is the best way to increase a student’s reading level. In additional studies focusing on the middle school reading and Language Arts classroom (Harim, 2000; Lossen, 2001), teachers note that encouraging reluctant readers to read more-both in the classroom and outside of the classroom-is a common challenge faced by educators.
Slide 36 – Component #3 Methodology
How was the research conducted?
Therefore, to ascertain strategies for encouraging reluctant readers to read more, thereby increasing their reading levels, we surveyed 200 low-level readers in an urban public-school district to determine what strategies would provide impetus for them to read more and for longer periods.
Slide 37 – Component #4 Results
What did the research find?
The results of the survey concluded that finding material that connects with the readers’ lives is the best strategy teachers can have for encouraging reluctant readers in the classroom
Slide 38 Component #5 – Conclusion
What is the research contributing?
We then provide strategies for middle school teachers in finding reading material that has a greater connection with, and impact on, students’ daily lives.
Slide 39 – Examples
Slide 40 – Enhance your video posts
Intro – “A journey across the stars always sounds fun, but even more so when you haven’t seen the sun in weeks”
Slide 41 – Significance
Boredom – “Stuck in my small apartment during a global pandemic, I recently became so desperate for an escape that I booted up Mass Effect: Andromeda”
Slide 42 – Methodology
The videographer used mods on the game to see if it increased their enjoyment because it was“…poorly received…” and remains [frowned upon]…”
Slide 43 – Results
The mods increased enjoyment: “…just a few mods go a long way…”
Slide 44 – Conclusion
Links are provided to the mods shown in the video
Slide 45 – Recap
Slide 46 – What did we talk about today?
Scannable content is a treasure map that helps readers quickly find key information in a large piece
- Jump links
- SEO Help
- Add long-tail keywords to content
- Enhance your metadata
Slide 47 – Thanks! ANY QUESTIONS? You can find me at: Twitter – @JamRam33