Slide 1 – Topic Research
Slide 2 – The Rundown
- Topic research
- SERP surfing
- Online tools
- Forum websites
- Sales team
- Customer success team
- Recap
Slide 3 – Topic Research
Slide 4 – Our favorite ways to mine for topics
1. SERP surfing
- Forum websites
- Snippet tools
- Sales team
- Customer success team
- Customer forum
Slide 5 – SERP surfing
Slide 6 – How do you surf the SERPs?
- Type your query into the search box of your favorite search engine
- Let’s take “blockchain” as our high-level topic
- Do an incognito search for the term
Slide 7 – Audit the SERPs
Ask yourself the following questions:
- What websites rank?
- What information do the ranking websites provide?
Slide 8 – Audit the SERPs (Con’t)
How do they provide this information
- Infographic?
- Slide deck?
- Video?
- Blog post?
Slide 9 – Audit the SERPs (Con’t)
Answering these questions will:
- Give you topics to write about
- Give you ideas on what mediums to use to share that content
Slide 10 – Online tools
Slide 11 – Answer The Public
Answer The Public uses the autocomplete data from search engines to show you the popular topics and questions people look for
Free account has a limited number of search queries a day
Slide 12 – Answer The Public (con’t)
You’ll receive visualizations that show:
- Questions related to your keyword
- Prepositions related to your keyword
- Comparisons related to your keyword
Slide 13 – Answer The Public (con’t)
You’ll also receive an alphabetical list of phrases containing your keyword
You can download everything for later use
Slide 14 – Also Asked
Also Asked uses data from People Also Asked snippets to return questions related to your keyword
Slide 15 – Also Asked (Con’t)
Also Asked returns a visualization of how the questions connect through the snippets
Mine topics and FAQs from this data
Slide 16 – Forum Websites
Slide 17 – Using Quora
Quora is a forum website
Use it to investigate what people are searching for about a given topic
Slide 18 – Quora topic mining
Type your high-level topic into the search bar
You’ll be able to search
- The overall term
- Quora spaces
Slide 19 – Quora topic mining (Con’t)
Mine the search results for topics/questions you can answer on your blog, in your FAQs, and on social media
Slide 20 – Using Reddit
Like Quora, Reddit is a forum website
Slide 21 – Reddit topic mining
Type your high-level topic into the search bar
You’ll see different communities you can join
Slide 22 – Reddit topic mining (Con’t)
You can mine topics from community discussions
Slide 23 – Sales team
Slide 24 – How does a sales team help create content?
Your sales team interacts with your target audience regularly
Have your salespeople collect questions asked by potential customers during calls or email exchanges
Slide 25 – Create FAQs from sales interactions
Use the most asked questions to build an FAQ center
Slide 26 – Customer success team
Slide 27 – Using customer surveys to create content
Have your customer success team send out quarterly surveys asking their accounts what content they’d like to see
Add this content to your blog, your newsletter, and in sales emails
Here is a link to an example survey
Slide 28 – Recap 28
Slide 29 – Content comes from many places
- SERP surfing
- Quora
- Online tools
Slide 30 – Content comes from many places (Con’t)
- Sales team
- Customer success team
Slide 31 – Use a mix for perfect content chemistry
Each source has different audiences, with different needs
Use all of these tools to widen your topic choices
You’ll diversify your content topics and your content types
Slide 32 – Thanks! ANY QUESTIONS? You can find me at: Twitter – @GrDataSolutions 32
