Long-tail keywords: Longer queries, typically those containing more than three words. Indicative of their length, they are often more specific than short-tail queries. Search volume: The number
What is SEO? SEO can be broken down into four basic components you should be aware of: Search Engine Access: this is all the stuff
SEO’s a crazy alchemical world full of fairies, dragons, trolls, and even experts who can guide you on your journey. Problem is, they also sometimes
If you’ve been in content for any amount of time, you’ve heard the word “SEO” thrown around quite a lot. In most cases, it’s probably
The gist of what you have to know SEO can be incredibly lucrative since it’s “free” (meaning you’re not paying to be in a higher
SEO can be incredibly lucrative. In fact, customers convert 14x higher when coming from SEO than any other marketing channel. For comparison, traditional strategies like
Table of Contents Content Marketing Plan Identify Content for the Buying Funnel Content Ideation Creating Content Content Marketing Content Optimization Identify Low-performing Content Identify Necessary
When you work in the hospitality industry, you care about booking guests. You want people staying in your hotel, eating at your restaurant, or both.
Social media is difficult. When should you post? How often should you post? What content should you post? What channels should you sign up for?
It can be scary to manage paid media no matter if you have a thousand, a hundred thousand, or a million dollars of spend. No one wants
