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Day: November 20, 2019

An SEO Guide for CEOs – Or how to hire an SEO Specialist

An SEO Guide for CEOs – Or how to hire an SEO Specialist

Long story short, it’s a high-value channel. In fact, customers convert 14x higher when coming from SEO than any other marketing channel. For comparison, traditional strategies like print ads and direct mail have a 1.7% average conversion rate.
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. As a CEO, it’s important to make sure your organization is investing in SEO.

SEO Guide for Content Writers

SEO Guide for Content Writers

There’s no gaming the system. Don’t try to add a ton of keywords and hide them with white text. Also, don’t use the same keyword a million times on your website. No user is going to like that. Remember, search engines are trying to help people, so if your website doesn’t do that, they won’t show it. It’s always best to ask “What does my searcher really need?” and provide that.

DIY SEO: How to get started on SEO if you’ve never done it before

DIY SEO: How to get started on SEO if you’ve never done it before

The whole goal of search engine optimization is to get people what they want. The best way to get started is to dive in. Here you’ll learn the basics of SEO, how to run an audit, and how to come up with strategies that will help you look like a superstar.