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Guides

CBD oil dropper

CBD and Hemp Beginner’s Marketing Guide

CBD and hemp companies need unique, highly-targeted marketing strategies to navigate strict regulations the Food and Drug Administration (FDA) has placed on the industry. Our CBD and hemp marketing guide will help you navigate some of these restrictions.

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Affiliate Marketing Beginner’s Guide

Affiliate marketing can be an exciting and fulfilling way to make extra income. If done correctly, you can even make yourself a small fortune that also allows you to take complete control of your career, earning potential, and lifestyle.

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SaaS marketing guide

Early Stage SaaS Beginner’s Marketing Guide

SaaS pricing varies, so your go-to-market strategy will be unique. Your budgets will be unique, your goals will be unique, and your growth will be unique. There are some high-level tactics you can execute no matter what you’re selling. Let’s take a look at them.

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Email Marketing Beginner’s Guide

Remember, iteration is important when it comes to email marketing. What works for one company won’t work for another. Keep testing your subject lines, your offers, and your CTAs to help produce the highest ROI you can.

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Paid Media

Paid Media Beginner’s Guide

It can be scary to manage paid media no matter if you have a thousand, a hundred thousand, or a million dollars of spend. No one wants to lose a single dollar of that budget. Paid media ROI, however, should be at least 2x of your spend. How do you make sure you get a 2x return on your investment? How do you make that 3x? 4x?

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Hotel sign

Beginner’s Marketing Guide for Hospitality

When you work in the hospitality industry, you care about booking guests. You want people staying in your hotel, eating at your restaurant, or both. If you’re a new property, or trying to diversify your marketing tactics, the biggest question is always, where do I start?

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Beginner’s Guide to Content

Creating and executing a content strategy should be focused on 2 things:
1. Your potential website visitors
2. Where they are in the buying cycle.

Once you understand who you are writing to and what they’re trying to accomplish, creating the content becomes a little easier.

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SEO Guide for Designers and UX Specialists

Google now uses user engagement metrics to determine the quality of content and webpages it’s ranking on its search results pages. Considering customers from SEO convert 14x higher than almost any other marketing channel, it’s time for SEOs and UX specialists to work closer together.

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The Ultimate Guide to SEO

There’s a ton of SEO guides out there. How about we get one that’s specific to your needs? Let’s learn all about search engine optimization, but just the stuff you need to know to get you started.

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