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Category: Influencer Marketing

What is a micro influencer anyway?

What is a micro influencer anyway?

Micro influencers have smaller followings (think 10,000 to 90,000 followers as opposed to hundreds of thousands). Micro influencers are often real people. Some charge between $200-$300 for an ad (depending on engagement) while others may not charge anything. Micro-influencers are commonly found on youtube, instagram, and snapchat.

Case Study: Macro vs. Micro Influencers

Case Study: Macro vs. Micro Influencers Youtube Influencer

Micro-influencers have smaller followings than macro-influencers (think 10,000 to 90,000 followers as opposed to hundreds of thousands). Micro influencers are often real people, not pop stars or reality television sensations. Micro Influencers will drive 3-5x more sales. Macro-influencers will drive significantly more impressions.

Facebook’s Algorithm Change: What happened and what’s next

Facebook’s Algorithm Change: What happened and what’s next

Facebook has changed their algorithm to prioritize posts from friends and family. This means the price to spend on pushing content will increase. Micro-influencers can add a new (more cost effective) strategy to make up for lost ground.