Author: Rob DeMille

Rob DeMille is Co-Founder & Owner of Crunchy Links Digital Marketing Agency in Chicago. Rob comes with over 25 years experience in digital marketing, spanning way back to the days when the Google Ads platform didn’t yet exist — and there was no Google Analytics to track website activity! My how the times have changed. Over his career, Rob honed his creative and marketing skills through his experience supporting multi-national clients through large agencies like Leo Burnett, leading a corporate marketing team that drove the digital marketing strategies of hundreds of hotels while at Hilton Worldwide, and driving millions in channel sales for large brands like Hydroflask and Herman Miller. Recently, the team at Crunchy Links has excelled in driving quality leads and transactions within the fintech and financial category, winning multiple awards each year since 2020. In addition to Fintech, Crunchy Links also specializes in B2B and B2C categories such as Medtech, eCommerce, Cyber Security, Industrial, Agro, and Travel.

CBD Paid Media Slideshare

We created a slidedeck full of our high-level strategies for running CBD paid media ads your business.

Topic Research Slidedeck

We worked with our friend Darren Johnson to create this slide deck on content topic research, using some of our favorite sources.

Scannable Content Slidedeck

Our COO Jamar Ramos made a prezzi on how to create scannable content. Take a look.

What is a Brand Ambassador? 5 things to know

Brand Ambassadors are highly influential and usually free. They usually only have good things to say. If they admit you’re not perfect, that’s a good thing. Make sure you set up a way to measure results. Finding micro-influencers is hard.

Inside influencer marketings black market

So a young 17 year old girl just found out her pictures, name, and bio were all stolen to create a new (fake) account. She discovered that this account was retweeting pornographic images, followed and retweeted accounts using Arabic, and tweeted about cryptocurrency and real estate…!

Case Study: Macro vs. Micro Influencers

Micro-influencers have smaller followings than macro-influencers (think 10,000 to 90,000 followers as opposed to hundreds of thousands). Micro influencers are often real people, not pop stars or reality television sensations. Micro Influencers will drive 3-5x more sales. Macro-influencers will drive significantly more impressions.

5 Most Important Tips for Working With Influencers

Influencers are people too, and hate spam as much as you and me! So let’s just make sure we always ask “would I like this if I was in their position?” Ultimately when you engage with an influencer, it’s a relationship you’re building.

What is a micro influencer anyway?

Micro influencers have smaller followings (think 10,000 to 90,000 followers as opposed to hundreds of thousands). Micro influencers are often real people. Some charge between $200-$300 for an ad (depending on engagement) while others may not charge anything. Micro-influencers are commonly found on youtube, instagram, and snapchat.

Best Free Tools for Small Business

Starting a small business can get expensive. So to help with that, we compiled a list of the best free tools (and resourcse) for small businesses to use. Everything here is either free permanently, or at least has a free trial so you can see what you like, and possibly shop around.